Our Story
We often lose track of our own wellbeing and aspirations when we are overly concerned with other people. I created Selfish Apparel as a way to break this cycle in my own life and prioritise myself. It was borne of my longstanding interest in clothing design and with the hope to inspire others to pursue their own dreams. The core principles of the brand include self-care, self-worth, self-motivation and self-discipline. This does not negate the importance of caring for others, but rather it encourages the simultaneous pursuit of your own wellbeing. Whether a parent, partner or caregiver - 'Selfish' individuals will be better equipped for positive relationships.
-Jesse (brand owner)
How to become 'Selfish'
Be mindful of self-care.
Take action to improve your own health and happiness.
"It's not selfish to love yourself, take care of yourself and to make your happiness a priority." - Mandy Hale.
1
Know your self- worth.
Be confident in your abilities and proud of your accomplishments.
"With realization of one’s own potential and self-confidence in one’s ability, one can build a better world."– Dalai Lama
2
Find your self- motivation.
Do not rely on others to push you towards your dreams.
"Knowing is not enough, we must apply. Willing is not enough we must do." -
Bruce Lee
3
Practice self- discipline
Hard work, sacrifice and patience will be necessary to achieve your goals.
"Discipline is choosing between what you want now, and what you want most." -
Abraham Lincoln
4
Join the 'Selfish' culture!
For more inspiration, follow us on Instagram #LetsGetSelfish
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